public from hereafter will be able to buy products including lip balms, face masks, body butters and shower gels from 5 companies including Boots, Bubble & Balm, Essential Care, Lush and Neal's Yard. Each beauty product contains one or more Fairtrade certified ingredient such as cocoa butter, shea nut butter, sugar or brazil nut oil, benefitting disadvantaged producers from countries in Africa, Asia and Latin America. To date, 57 beauty products have been licensed by the Fairtrade Foundation and it is expected that many more will follow.
Fearne Cotton, TV presenter and long-standing Fairtrade supporter, says: "I am really excited about this new opportunity to transform trade through the way I shop. I've tried out several of the new beauty products for myself and love them. Not only are they great quality, but they make me feel good using them because I know that the farmers who grew the ingredients that went into them are now able to improve their lives."
Beauty products, toiletries and fragrance products play an important part in our lives. In Europe at least 5 billion units of cosmetics[1] are sold each year[2] using around 1.5 million tonnes of ingredients.[3] Increasingly, people are keen to lead a Fairtrade lifestyle and expect sustainable attributes to be an inherent part of the products and services that they buy. In a recent survey by Globescan, 31% of people in the UK said they are interested in purchasing cosmetics carrying the FAIRTRADE Mark. There is huge potential within the beauty and cosmetics sector for producers of existing Fairtrade certified ingredients and also of potential new ingredients or their derivatives to benefit from this new market opportunity.
Harriet Lamb, Executive Director of the Fairtrade Foundation says: "It's great news that now the beauty industry will get a Fairtrade makeover and the farmers who grow the natural ingredients will get a fairer deal because we think they're worth it. This exciting launch brings much needed positive change for producers who need Fairtrade now more than ever. The public has said they want to lead a sustainable lifestyle and this is the next step along the path to looking good and feeling great. So go out and treat yourself to these great new products!"
Introducing Fairtrade labelling to beauty products will increase the overall number of Fairtrade products in UK shops and the volumes of ingredients which producers are able to sell under Fairtrade terms, which in turn increases the benefits back to farmers.
Ms Nana Yago, a Fairtrade shea nut producer from Burkina Faso says: "When we work together, we can help many people out of poverty. Most importantly, Fairtrade enables us to help ourselves and to support each other. The premium allows us to offer training courses to the women in our group. They learn to write and can see how important it is to have their independence in life. The status of women in our society has now increased."
Landlocked Burkina Faso is one of the poorest countries in the world. Ms Yago is a member of the Union of Women Producers of Shea Products of the Sissili and Ziro provinces, a group representing 2,000 women. The group was set up to improve the position of women involved in shea butter production, most of whom are illiterate, and reduce poverty in the villages. Traditional shea butter processing is done by village women who gather, boil and sun-dry the nuts before they are pounded and ground to a paste. The paste is mixed with water to separate the fat, which is then manually churned into creamy butter.
Through Fairtrade labelled beauty products, producers will benefit in three ways.
1. Producers will get the Fairtrade minimum price plus a premium, a bit extra to invest in community projects such as schools and healthcare.2. The companies behind the products will have a partnership plan in place showing how they will additionally support producers to develop their businesses and communities.3. The Fairtrade Foundation has worked hard to set minimum thresholds of Fairtrade ingredients at levels which allow best selling volume lines of beauty products containing natural ingredients to be certified.
Notes to Editors
1. The FAIRTRADE Mark is a certification mark and a registered trademark of Fairtrade Labelling Organisations International (FLO) of which the Fairtrade Foundation is the UK member. The Fairtrade Foundation is an independent certification body which licenses the use of the FAIRTRADE Mark on products which meet international Fairtrade standards. This independent consumer label is now recognised by 70% of UK consumers and appears on products as a guarantee that disadvantaged producers are getting a better deal. Today, more than 7.5 million people - farmers, workers and their families - across 58 developing countries benefit from the international Fairtrade system.
2. Thresholds defined within the Cosmetics policy for a product to be eligible for Fairtrade labelling have been set at the following wet weight formulation levels:
Minimum 2% for ‘wash off' products (on a whole product
Minimum 5% for ‘leave on' products (on a whole product basis) e.g. face masks and scrubs
These thresholds open up the potential market for Fairtrade labelling to 53% of the total cosmetics market because they are applicable to the best selling volume lines (where higher thresholds would not) and permit a wide range of cosmetics products to be formulated containing Fairtrade ingredients and their derivatives.
3. Over 4,500 products have been licensed to carry the FAIRTRADE Mark including coffee, tea, herbal teas, chocolate, cocoa, sugar, bananas, grapes, pineapples, mangoes, avocados, apples, pears, plums, grapefruit, lemons, oranges, satsumas, clementines, mandarins, lychees, coconuts, dried fruit, juices, smoothies, biscuits, cakes & snacks, honey, jams & preserves, chutney & sauces, rice, quinoa, herbs & spices, seeds, nuts & nut oil, wines, beers, rum, confectionary, muesli, cereal bars, yoghurt, ice-cream, flowers, sports balls, sugar body scrub and cotton products including clothing, homeware, cloth toys, cotton wool, olive oil and beauty products.
4. Seven in 10 households purchase Fairtrade goods, including an extra 1.3 million more households in 2008, helping Fairtrade sales reach an estimated £700m in 2008, a 43% increase on the previous year. There are over 460 producer organisations selling to the UK and 746 to the global Fairtrade system, representing more than 1.5 million farmers and workers.
[1] Cosmetics defined as all toiletries, skin care, hair care, make up, perfumes and fragrances
[2] Source: European Commission and COLIPA
[3] Figures are extrapolated from Euromonitor data 2005 and from COLIPA data. UK market share is ~17% of EU market. The combined market share for cosmetics in Germany, France and UK is 57% of the EU market.
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